Customers are always on the lookout for a reason to support a company, whether it’s low prices, consistent quality, or a great rewards program. In return, companies are constantly on the lookout for a way to reach customers’ needs and incentivize them to continue purchasing from them. One of the greatest ways companies can give back to customers and create a loyal fanbase is through incentives. The best incentive? Digital gift cards. From a seamless customer experience to an emotional connection, consider these reasons why digital gift cards are the best customer rewards.

Seamless Customer Experience

Digital gift cards provide a convenient and hassle-free way for customers to buy their favorite products without spending a dime (of their own money). Digital gift cards are sent straight to a customer’s email or text inbox for instant use.

Another plus: they can be retrieved instantly to pay for their purchase from their cell phone or computer. No need to dig around in wallets or purses for that pesky plastic gift card. Keeping track of digital gift cards is even easy for companies thanks to customer rewards program software from companies like TruCentive.

Positive Reviews for the Company

The benefits of digital gift cards go both ways. Not only are they a delightful gift for the customer, but they’re also a helpful worker for the company. Happy customers are more likely to leave positive reviews, and positive reviews garner more purchases and more revenue. After all, a customer is far more likely to say something positive when you’ve given them recognition and a gift than they would if you didn’t reward them for their loyalty.

Win Back Customers

Winning back lost customers is another great reason why digital gift cards are the best customer rewards. It happens: customers’ attention gets zeroed in on another brand, and they drift away from yours. But you can win them back. Gift cards are a great way to reel lost customers back in and incentivize them to purchase from your company again. Customers appreciate that you’ve noticed their absence, enjoy the engagement, and remember why you’re unique—and why they should continue to support you instead of the competition.